About Us

ABOUT THE BRAND
Founded in 2015, Verens specialized in high-quality home and indoor clothing for women and provided outsourcing services for European designers.

In 2023, the brand transformed to include inclusive designs for both men and women, focusing on quality and comfort.

It aims to support nature by designing and manufacturing stylish and authentic womenswear items from eco-friendly materials. VERENS encourages its consumers to join the noble movement of saving the planet with its habitats and to respect the world we live in.
THE BRAND BELIEVES
VERENS believes in environmental justice, showing that fashion can be both creative, wearable, and sustainable at the same time. By producing limited collections VERENS reduces overconsumption. Quality and uniqueness are over quantity and this is a strong part of the brand's strategy.
CLOTHES VALUE
VERENS ensures that people do not need 1000 clothes in their wardrobe, they just need the right ones. The stylish designs and high-quality materials make the items wearable for many seasons despite rapidly changing fashion trends. The minimalistic clothes with creative details are perfect to complement almost any capsule wardrobe.
MISSION
VERENS is aimed to develop beautifully crafted out-of-time products with an authentic consideration for responsible production. To change the world, you need to start with yourself. VERENS adheres to this philosophy and wants to convince its customers that they are integral to protecting the environment too.
USP
In order to encourage the brand's customers to follow the noble movement of helping the environment and reducing waste levels, as well as their desire to make the world cleaner and better, VERENS offers a 30% discount in exchange for previously purchased items.
BEHIND THE BRAND

VERENS was founded by Katerina Varan, a designer with deep expertise in clothing design and garment modeling. Her journey began during a transformative time in her life — while pregnant with her child, she made the bold decision to build something of her own. Driven by a desire to create a fair, honest business that supports and empowers women, VERENS was born.

Katerina’s vision was clear from the start: to combine exceptional quality with affordability, making well-crafted, stylish pieces accessible to a wider audience. This philosophy of value has been at the heart of VERENS ever since, helping the brand grow and resonate with women who appreciate both elegance and integrity.

Today, VERENS continues to reflect Katerina’s passion and values — celebrating femininity, strength, and timeless design.